Nokia Releases: Cartoon

Christmas time comes with a jolly mood for the telecom sector and the companies roped in this industry. The companies do not leave any chance of playing pranks on one another in the media. 

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In a similar attempt recently, Nokia had tweeted a funny cartoon on Christmas morning that is taken as a switch hit to Apple’s holiday iPhone commercial.

When we talk about the iPhone holiday commercial, we are referring to the commercial in which the teenage boy ignores all his family because of his smartphone. However, throughout the commercial he makes a family video using his iPhone and in the end, shows it to his family. It triggers tears from the eyes of his grandmother. This advertisement has been named by Apple as “Misunderstood”.

Nokia has taken a pinch on this commercial and made its own version of this advertisement. It is a contrasting cartoon work done by Nokia and it is taken as Nokia’s answer to iPhone’s ad. This cartoon portrayal shows how an iPhone can spoil the holiday of a family. Nokia is looking to be sold out to Microsoft in the first quarter of 2014.  Nokia is a rival of iPhone and there is a long history about the same. When the mobile phones hit the industry, Nokia swept all the brands by its fiery approach. Everyone had an access to Nokia phones. However, after the launch of iPhone, the sales of Nokia dropped and now the situation has come when Nokia is planning to be sold out to Microsoft. This is one of the reasons why there is a long lasting bitterness in the relations of Nokia with Apple. Nokia capitalized on the mobile market in the early 2000’s, but lagged out by the steady approach of iPhones in the market.

The contrasting fact about the funny cartoon portrayal by Nokia is that it also sells smartphones under the Microsoft processors. However, Nokia has made its message very clear. It indicates that there is much more in life than just using a smartphone and it can easily ruin the family vacation.

Source: twitter

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